Shang Gong Group Co., Ltd. is a mixed-ownership company listed on Shanghai Stock Exchange, mainly engaged in the R&D, production and sales of various materials joining process equipment, and automobile components as well. Our business also involves trade logistics and scientific and technological investment.
The headquarter of SG Group is located in Shanghai,China.The company owns more than 10 manufacturing plants in Asia and Europe, and more than30 sales and other subsidiaries worldwide. The company owns Dürkopp Adler, PFAFF Industrial, KSL, Mauser Spezial, Sonotronic, ShangGong, Gemsy and Richpeaceand other famous industrial sewing machine and intelligent manufacturing equipment brands, as well as household sewing machine brands: Butterfly, Flyingman, Bee.
In the field of traditional clothing, shoesand bags processing, the company's high-end sewing equipment has become the first choice of almost all top European luxury brands. In automobile industry, we provide intelligent equipment for interior parts and safety parts manufacturing of well-known automobiles. In the field of aerospace and new materials, the company develops intelligent industrial robots customized for the processing of carbon fiber composite structural parts for the world's top aircraft manufacturers.
SGGroup used to be the oldest sewing machine manufacturer in China. The history of "Butterfly" trademark can be traced back to 1919. The company's predecessor was the state-owned Shanghai Industrial Sewing machine Factory established in 1965, In 1993, it was restructured into Shanghai Industrial Sewing Machine Co., Ltd. and successfully listed. In 1997, it was renamed to Shang Gong Co., Ltd.. In 2004, it merged with SMPIC and changed the name to Shang Gong Group Co., Ltd..
In 2005, SGGroup dared to be the first to set foot on the journey of internationalization and successfully acquired Dürkopp Adler, which enjoys a high reputation in the global sewing equipment industry. Through vigorous integration, this old enterprise, which was founded in 1860, became rejuvenated.
In 2013, SGGroup successfully acquired another century-old sewing shop PFAFF Industrial, and the leading innovative enterprise in the field of sewing automation application KSL, rapidly mastered the world's top sewing technology including sewing robots, and consolidated the leading position in the global industry technology.
From 2015 to 2018, SGGroup invested and established Zhejiang SGSewing Technology Co., Ltd., mainly engaged in the production of standardized industrial sewing machines; Pfaff Industry (Zhangjiagang) Co., Ltd., which is the domestic intelligent manufacturing equipment assembly and key parts production base; SGRichpeace Intelligent Manufacture (Tianjin) Co., Ltd., which invests and controls CAD software development and intelligent manufacturing of special program control equipment such as industrial bed cutting, embroidery machine and mask machine. The company has formed the new "Made in Shanghai" mode of"R&D and Salesboth in Shanghai" and "manufacturing outside". In 2020, SG Group established Shanggong Sewing Machinery (Zhejiang) Co., Ltd. in Taizhou, Zhejiang, and built an intelligent manufacturing factory with an annual output of 390,000 industrial sewing machines. In 2021, SG Group invested and set up Shanghai Butterfly Digital Technology Co., Ltd. in Lingang, Shanghai, providing a new manufacturing platform for fashion products based on Butterfly sharing factory.In 2023, SG Group officially completed the acquisition and closing procedure of SONOTRONIC, the German ultrasonic welding non-standard automation equipment invisible champion through its European subsidiary. At this point, SG Group has added a new member in Europe and its joining technology has also been extended to the field of ultrasonic welding. In the same year, SG Group made again in an acquisition of Shanghai Automotive Component Co., Ltd., extended the business to the field of Automotive interiors manufacturing and started the business vertical integration.
Facing the development opportunity of the "New 100 Years", SG Groupwill rely on the pioneering foundation of industry 4.0, uphold the concept of "comprehensive digitalization" and "intelligent manufacturing", give full play to the advantages of leading technology, innovationand globalization layout, and better provide process solutions for emerging industries such as automobile, aviation, environmental protection and new energy. We will continue to provide innovative technological services for consumer goods manufacturingsuch as shoes and clothing, bags and home furnishing, so as to start the growth engine of transformation from "production-oriented manufacturing" to "service-oriented manufacturing" and create "The Second Curve "of the company's growth.